Ways to Help Your Own SEO
Realistically, there are a lot of things in regards to SEO that you probably don’t know how to do or aren’t able to dedicate the time to do. However, there are quite a few common errors that people make, and easy ways to help your own SEO efforts. Most of these tips are relatively simple, but some do require a small amount of technological knowledge. We will try to make it as clear as possible, but you’re always welcome to email us at Info@MindfulMktg.com with any questions!
List Your Address
This is one of the easiest things you can do to make a difference with your SEO. Especially if you serve a local area, you want to pop up for local searches. That is, if you’re a therapist in Los Angeles, you want to pop up when people look for therapy providers in LA. In order to do this, you need to make sure that search engines know that you are in Los Angeles. One way to do this is to list your address right on your website.
You can add your address in many places. Generally, it is best to display the address on as many pages as possible. This is often done by displaying the address in a sidebar or footer (see the bottom of this page, where we have our address in the footer). Make sure you use the same form of your address if possible across the Internet. That is, stick to Ave or Avenue, but don’t switch between. Displaying your address on every page will make sure search engines know exactly where you are.
Put a Map on Your Site
Related to the first tip, you can also put a map on your website. This is especially helpful if people come to your location for services or if you have a service area to display. You can see an example of this at the bottom of Elevation Behavioral Health’s website. Displaying a map like this will help validate your location with Google, and can be useful to your visitors. Many content management systems like Wordpress, Joomla, and Shopify have plugins to display Google Maps that are relatively easy to configure.
You can also go to www.Maps.Google.com on a computer and find your location on the map. Once you have the pin set, you can click the share button. There will be an option to embed the map, and you can simply copy this code to embed the map right into your website. You can see an example of a map done through this embedding method to the right.
Submit Sitemap to Search Engines
This is an absolute necessity. A sitemap is exactly what it sounds like: a map of your site. Made especially for search engines, a sitemap shows all the pages, posts, and content on your site, helping search engines to index each page with more ease. “Indexing” means the search engine lists your site in its search results. So if you want a search engine to know about all of the pages you have on your website, you have to submit a sitemap! You can see our sitemap HERE.
First, you need to make sure you have a sitemap. If you have never created one or this is all new to you, you may not have one. If you’re in Wordpress, you can search XML Sitemap in plugins to find a plugin to create a sitemap. Yoast SEO can also create sitemaps for you. To submit your sitemap to Google, you’ll have to log in to Google Search Console (previously Google Webmaster Tools). Once you verify ownership of your site, you can submit your sitemap. To submit your sitemap to Bing, you’ll visit Bing Webmaster Tools, which is a fairly similar process to submitting to Google Search Console.
If you don’t know how to do this or want help, Mindful Marketing will happily build a sitemap for you and submit it to Google and Bing for a one-time cost of $50. Just email us at Info@MindfulMktg.com and mention this post!
Submit Site to Directories
This is something that you go ahead and do as soon as you finish reading this post. Put your website in reputable and powerful directories. You can start with sites like Google My Business, Facebook, YellowPages, and Bing. As we mentioned before, make sure you use the same business name, address, and phone number as much as possible. Consistency is key; the more consistent you are in your listings, the more power they will wield. Take a look at Local SEO Guide’s Best Directories for a great list of powerful directories for your website.
One thing to note here is that you shouldn’t submit your site to EVERY directory you find. Be careful. Submitting your site to bad directories will hurt your SEO. Try going with big and reputable websites which you know or have heard of. You may also try looking for directories in your industry by searching Google for: “YOUR KEYWORD” DIRECTORY. For example, if you sell metal caskets, you could search “funeral services” directory.
If you want us to handle this process for you, we have a new directory submission service available.
This is a great way to both help your SEO and provide value to your readers. When you write a post or publish a new page, link to other pages on your website. You can see that we’ve done this a few times in the post already, linking to our page about understanding SEO, our page on web design for therapists, our sitemap, and our directory submission service. By doing this, we are encouraging search engines to recognize the importance of those pages. Whenever you write new content, make sure to include a few internal links to other pages or posts on your site. This lets the search engines know that the other page is there and relevant, and users may click over and stay on your site longer, increasing the chance of a conversion.
This is one that is hard for many of us to do. We get on fire and publish a few blog posts in a week period, then neglect the blog for a month or so. Writing isn’t always easy or fun. Sometimes we just don’t feel like writing, or come up with nothing when thinking of new posts. Whatever you may be faced with, make it a priority to publish to your blog regularly. When you post regularly, you build a loyal following of readers. Keep people coming back and checking in. Furthermore, the more content you have for search engines, the more chances you have at ranking. If you’re publishing useful content that is well-written, you will get natural backlinks to your posts from other website owners. You can see an example of this with Local SEO Guide’s list of directories which we referenced earlier. They produced a quality piece of content that is of legitimate use, and we linked to it!
Choose One URL
If you’ve never had a SEO or experienced webmaster work on your site, chances are this is something you haven’t given much thought to. Does your site have one canonical URL? That is, are http://www.YourSite.com and http://YourSite.com redirected to the same page? For example, you can see that if you go to www.MindfulMktg.com or MindfulMktg.com you’re directed to https://MindfulMktg.com. This may seem a little complex or confusing, but it’s incredibly important. If you have links to www.YourSite.com, you want them to count toward the SEO for your site at http://YourSite.com! If you aren’t using one URL, you’re essentially splitting your SEO between multiple sites. Why not combine them and get all the power?
You can do this a variety of ways. A relatively easy and powerful way to get this done is by setting a preferred domain in Google Search Console. You can read about setting your preferred domain with Google HERE. Another way to do it is by editing your .htaccess file, which will take some knowledge of your file system, and you may not want to do yourself. Setting a preferred domain in Google is a great way to go, especially if you just want to do it yourself and get it done quickly. However, it is also beneficial to do it via .htaccess in general so other search engines will have it right!
If you want us to help you choose one URL and set it across the board, we are happy to do so for a one-time fee of $50. Email us at Info@MindfulMktg.com and mention this post!
All of these tips are meant to be ways in which you can help your own SEO. However, we understand that this can be overwhelming and confusing. You’re always welcome to reach out to us and we will help however we can. We don’t charge for walkthroughs or advice, so if you have any questions, don’t hesitate to reach out.
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