These days we’re flooded with information from hundreds of different sources. Whether it’s in search, on social, or via email, everyone is trying to get their content out there. Is your content standing out from the crowd? Here at Mindful Marketing, we help our clients create content that is strong and useful.
What exactly does this mean? Strong content brings readers in, gets shared, builds links, generates leads, and builds brand awareness and trust. Time is valuable. Use your time creating content to create a blog that actually gets shares, builds awareness, and generates links. Here are nine types of strong content that you can create yourself.
Infographics are one of the best forms of content out there. Although some marketers claim the age of infographics has passed, this certainly isn’t true. We’ve seen it repeatedly with our clients. We create a beautiful and useful infographic, share it across social media and infographic directories, and we generate some buzz. People link to the infographic, building your site’s SEO. People share about the infographic in social groups, building your authority in your industry. Although data and stats may change, infographics are “evergreen” content. They will continue to generate buzz, links, and authority for years to come.
You can see an example infographic to the right that we made for a client. With strong visuals and colors, the information is easy to digest, appealing to the reader, and provides valuable information. You may create an infographic with data points or statistics, or you may create one with instructions or explanations. You can use Adobe Illustrator if you’re familiar with it, or a free infographic maker such as the increasingly popular Canva.
You can start by asking yourself a few questions:
- What do your followers want to know?
- What content of yours is doing well already?
- What information will generate buzz/links?
- What format is best for you?
You can decide on a topic and format, and create something that your users are interested in and want to share.Make an Infographic
You may have noticed lists all over the Internet. Some border (or cross) the line of cheesy, but the gist is that lists work. That’s why so many big sites are using them. Tune into the needs of your users, and create lists that will be of interest. There are a few ways to do this.
First, just ask your followers on social media! We covered this in our Tips for Posting to Social Media. By asking your fans questions, you can find out what they’re interested in and generate ideas for content. This is perhaps the most direct way to understand the interests of your followers.
Another great, free way to generate ideas for content is by using UberSuggest. When you type something into Google, you know how it suggests searches for you? This is a free tool that allows you to see what suggestions Google offers, pointing toward trending search data and what people are looking for.
Write posts in list format, separating out tips by headers (like this post!) so people can see the sub-sections easily or skip to the section they’d like to read. Studies show that lists with odd numbers do better than lists with even numbers, so keep that in mind if possible as well!
Like lists, quizzes are everywhere. Again, it’s because they work. People love interacting with your site and they’re likely to share results. Whether its a personality-style quiz or a trivia-style quiz, you can create something that is relevant to your users and industry. You will generate pageviews, bring in new leads, and perhaps get a few clients.
At the end of your quiz, you can directly encourage the taker to share their results, ask for their email, or encourage them to take a look at another piece of content you have. Take a look at One Mind Dharma’s quiz What Type of Meditation Should I Do Right Now for a wonderful example of a personality-style quiz that encourages shares and generates newsletter signups.Create a Quiz!
In general, actionable content tends to do better than non-actionable content. Even if you’re running a personal blog where you’re sharing insights and stories, it will help to create content that has some sort of actionable item. By giving someone an action to take, you’re tapping into the emotion of hope.
How-to’s are a great way to make this happen. Figure out what your consumers and followers want to learn about, and produce a post that walks them through the process. Daily Blog Tips has a simple post HERE with instructions on writing a how-to post.
If you create a good how-to post, get it out there to people in your industry or who may be interested. Try to make your post understandable enough that it gets some reads and attention, but in-depth enough that you show your understanding and encourage your users to reach out for further help. Make sure there is some sort of call-to-action in the post!
Like many on our list, this form of content has been abused over and over. However, there is still great potential here. An expert roundup is a post with opinions or short pieces from multiple different leaders in your industry. This is beneficial for a few reasons. First, you’re hopefully creating a truly interesting piece with differing voices, opinions, and perspectives. The change in authors throughout the piece is likely to keep the reader interested.
Second, you can get a lot of attention to the piece from different authors. Ask your authors to share the piece on their social accounts, mention it on their websites, and include it in their newsletters. If you have 10 authors contributing, that’s 10 user bases you have the potential to reach.
Start by picking a topic that will be interesting to your readers. It may be helpful to come up with a prompt in the form of a question to ask your authors. Contact people that you think may be interested in writing for the piece, and give them the pitch. Include the requirements (word count, author bio, etc), and sell them on the idea by letting them know that you will be sharing the piece, as will the other authors.
Take your time in editing and producing a well-written expert roundup, then share it across social media and email lists. One of the best parts about creating this form of content is that you can share it in a way that isn’t blatantly promoting yourself. Because you have multiple different authors and voices, the piece will come off more as useful than self-promotion.
In a similar content creation method as the expert roundup, interviews are a great way to create something new. One thing to note as we continue through this list is that it is best to create different kinds of content if possible for your blog. An interview is a big change-up and can be quite interesting.
To the right is an example of an interview I did back in 2013 for Annika Martins. These simple video interviews from different people helped her build her following as I shared it from my personal business at the time.
You don’t have to necessarily create video content (more on video below). You can do a written interview. Find influencers in your industry and ask them if they’d be interested in doing a written interview for your blog. Sell it to them by showing them the value for them.
You probably know that video is much more engaging than text in general. Whatever your industry, there is opportunity here. Create videos to include in your blog posts. Whether it’s a podcast episode, a tour of your facility or office, or you speaking to the camera, find a way to include something.
Video is something many people shy away from. It’s a whole different ballgame to get into, but it’s incredibly valuable. By including video in your blog, you’re switching it up, keeping people interested, and giving the reader a different look at your business or organization.
If a picture is worth 1,000 words, how many words is a video worth? If you want help creating video or coming up with ideas, just contact us at the bottom of this post. We know it may be hard to figure out exactly what to do, but we assure you there are opportunities out there.
Podcasting is one of the best ways to reach new people, and perhaps one of the most under-utilized. Yes, you may know somebody who starts a podcast and finds that nobody listens and it fizzles out. However, if you do it right, you can really broaden your reach.
Start by figuring out the format of your show. Here are a few questions you can ask yourself:
- Will it be audio or video?
- What is the format (talk, news, personal, user questions, etc.)?
- What topic or topics will you cover?
- How will your content be useful to listeners?
- What is an appropriate and engaging title?
Before we start a podcast, we like to come up with a few ideas for episodes so we’re not going into it blind. Figure out what your users may want to hear, what will provide you the opportunity to continually create content, and what you have enough knowledge or interest to share about repeatedly.
When you create a podcast, you can list it on iTunes, Google Play, Spotify, YouTube, PodBean, and more. Don’t be too overwhelmed. Mindful Marketing has podcasting services where we can take care of all the technical details for you and marketing!
Yes, giveaways. You’re probably sick of seeing them on Instagram or Facebook, but again, they work. You don’t have to give away something super valuable or crazy rare. For example, we run continual giveaways at www.MindfulMktg.com/giveaway. Find something to give away that perhaps doesn’t cost a ton of money to you or your organization!
You can include your giveaway in blog posts, share about it on social media, and put it somewhere accessible on your site. Giveaways are incredibly efficient at building email lists of highly-interested potential clients. Ideally, you’re giving something away that will be of interest to people that you’re targeting.
For example, we gave away a completely free website design & development in April 2017. We got quite a few new subscribers to our email list. These are all people that showed interest in a new website, so prime potential clients for digital marketing services!
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